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ATS Tactical Plan

Goals: Ten Strategic Goals

  1. Build Awareness
  2. Collaborate with Organizations
  3. Disseminate Knowledge
  4. Enhance Membership
  5. Grow Research
  6. Meet the Needs for Clinicians
  7. Optimize Organizational Structure
  8. Partner with Patients
  9. Revenue Diversification
  10. Strengthen Advocacy

1. Goal: Build Awareness

Objectives:

  1. Enhance public awareness of respiratory diseases, sleep disorders, and critical illnesses
  2. Expand public and governmental respect for scientific research
  3. Secure greater public, patient, corporate, payer, quality-improvement organization, and governmental awareness of the ATS
  4. Assist the empowerment of patients in advocacy
  5. Develop programs to enhance patient self-care
  6. Inform primary care clinicians of ATS programs
  • TACTIC: Make the ATS recognizable to the general public (related to objective 1)
    RANK*: 1
  • TACTIC: Increase the value of the ATS website to increase traffic (related to objective 1)
    RANK*: 1
  • TACTIC: Enhancing communication to the public to inform of recent scientific advances (related to objective 1)
    RANK*: 1
  • TACTIC: Develop strategic partnerships with Primary care organizations (related to objective 6)
    RANK*: 1
  • TACTIC: Proactively engage media to advance ATS visibility (related to objective 1)
    RANK*: 2
  • TACTIC: Expand media relations to publicize research related to ATS mission (relates to objective 2)
    RANK*: 2
  • TACTIC: Develop formal relationships with international societies to increase awareness of ATS as international (related to objective 3)
    RANK*: 2 (ongoing)
  • TACTIC: Increase ATS interaction with governmental entities (related to objective 3)
    RANK*: 2 (ongoing)
  • TACTIC: Increase patient and family involvement in the ATS (related to objective 5)
    RANK*: 2 (ongoing)
  • TACTIC: Create materials for primary care clinicians (related to objective 6)
    RANK*: 2
  • TACTIC: Develop programs to increase awareness of rare lung disease (related to objective 1)
    RANK*: 3
  • TACTIC: Increase lay person awareness of ATS (related to objective 3)
    RANK*: 3
  • TACTIC: Secure relationships with national quality organizations such as IHI, IOM, NICHQ, Agency for Healthcare Quality, etc. (related to objective 3)
    RANK*: 3
  • TACTIC: Develop communication and educational tools on disease management directed toward patients and families (related to objective 5)
    RANK*: 3

2. Goal: Collaborate with Organizations

Objectives:

  1. Engage professional organizations, governmental agencies, and public interest organizations in the areas of respiratory, critical care, and sleep medicine through education, research, clinical care, and advocacy.
  • TACTIC: Evaluate and when appropriate continue to strengthen ATS involvement in international organizations, such as, but not limited to the Forum of International Respiratory Societies (FIRS), Global Alliance Against Respiratory Disease (GARD), Tuberculosis Coalition for Technical Assistance (TBCTA), and STOP TB Partnership.
    RANK*: 1
  • TACTIC: Evaluate and when appropriate continue to develop strategic partnerships with domestic societies and agencies to enhance and further the mission of ATS
    RANK*:1

3. Goal: Disseminate Knowledge

Objectives:

  1. Develop electronic resources for research and clinical education
  2. Integrate and coordinate our publications portfolio
  3. Optimize conference and course portfolios
  4. Drive the rapid implementation of new knowledge into clinical practice
  • TACTIC: Enhance website and other electronic media as method for disseminating knowledge
    RANK*: 1
  • TACTIC: Drive the rapid implementation of new knowledge into clinical practice.
    RANK*: 1
  • TACTIC: Review and adjust the current publications portfolio to determine match between needs of audiences and journal offerings
    RANK*: 2
  • TACTIC: Review existing and develop additional domestic and international conferences and formats
    RANK*: 2

4. Goal: Enhance Membership

Objectives

  1. Enhance retention and recruitment of In-training and In-transition members
  2. Increase membership of clinician and researcher professionals
  3. Expand mentoring programs
  4. Enhance membership benefits
  5. Develop more effective marketing of membership benefits
  6. Develop a membership category for “Friends of the ATS”—for interested lay persons and for professionals who are not candidates for regular membership
  • TACTIC: Develop opportunities for new members to participate in ATS leadership activities (related to objective 1)
    RANK*: 1 (ongoing)
  • TACTIC: Strengthen relationship with training programs pulmonary/critical care/sleep (related to objective 1)
    RANK*: 1
  • TACTIC: Develop, communicate, and market a comprehensive program to increase the affordability of ATS participation (related to objective 2)
    RANK*: 1
  • TACTIC: Develop more effective marketing (related to objective 5)
    RANK*: 1
  • TACTIC: Develop an infrastructure that will give value to a friends membership category (related to objective 6)
    RANK*: 1
  • TACTIC: Enhance the value of journals to clinicians (related to objective 2)
    RANK*: 2
  • TACTIC: Identify under-recognized and emerging areas of interest for the society to increase emphasis (ex: lung cancer) (related to objective 2)
    RANK*: 2
  • TACTIC: Increase the value of educational activities of the society to trainees (related to objective 1)
    RANK*: 3
  • TACTIC: To establish programmatic links with training programs (break-down) - (related to objective 1)
    RANK*: 3
  • TACTIC: Partner with local thoracic societies to enhance membership in both ATS and local chapter (related to objective 2)
    RANK*: 3 (ongoing)
  • TACTIC: Enhance member benefits (related to objective 2)
    RANK*: 3
  • TACTIC: Develop a portfolio of mentoring opportunities (related to objective 3)
    RANK*: 3

5. Goal: Grow Research

Objectives:

  1. Expand ATS-funded and co-funded pulmonary, critical care and sleep research
  2. Promote public awareness of the value of and need for research
  3. Ensure adequate Federal, State, and Local support for research
  4. Secure sufficient resources for training of investigators
  5. Study methods for promoting the rapid translation of new discoveries into improved clinical care
  • TACTIC: Enhance funding of the foundation (related to objective 1)
    RANK*: 1
  • TACTIC: Develop and grow an ATS research funded program (related to objective 1)
    RANK*: 1
  • TACTIC: Develop partnerships with other professional societies- national and international (related to objective 3)
    RANK*: 1
  • TACTIC: Develop a mechanism to fund for fellowship/post doc from industry sources (related to objective 3)
    RANK*: 1
  • TACTIC: Develop partnerships with large voluntary health organizations (related to objective 2)
    RANK*: 2
  • TACTIC: Develop an infrastructure for pragmatic translation of new discoveries into improved patient care (related to objective 5)
    RANK*: 2 (on-going)
  • TACTIC: Develop mechanisms to promote research funding at state and local levels (related to objective 3)
    RANK*: 3
  • TACTIC: Develop a mechanism to fund for fellowship/post doc that is independent of PHARMA (related to objective 4)
    RANK*: 3

6. Goal: Meet the Needs for Clinicians

Objectives:

  1. Develop and assist in implementation of evidence-based clinical practice guidelines
  2. Contribute to the development of quality and safety standards
  3. Assist the development of healthcare resource allocation and reimbursement strategies
  4. Establish clearly defined public health policy positions
  5. Investigate and develop clinical systems to improve patient safety
  6. Introduce health information technology and decision support tools for clinical practice
  7. Contribute to the accelerated translation of research into patient care
  8. Promote models to meet clinician workforce needs in pulmonary/critical care/sleep medicine
  9. Expand opportunities for CME and competency-based training
  10. Support services for ATS Chapters (see Optimize Organizational Structure Goal)
  • TACTIC: Develop and distribute improved clinician educational materials
    RANK*: 1
  • TACTIC: Advocate for enhancing workforce issues and improving reimbursement
    RANK*: 2
  • TACTIC: Develop programs to promote and guide quality improvement efforts of clinical care.
    RANK*: 3

7. Goal: Optimize Organizational Structure

Objectives:

  1. Improve communication between and among Assemblies
  2. Improve the integration and coordination of Committee activities and inter-committee communication
  3. Streamline governance structure
  4. Reduce operating costs
  5. Align Staff structure with organizational goals and objectives to ensure completion of action plans
  • TACTIC: Align Committee structure with organizational goals and objectives to ensure completion of action plans to increase efficiency and reduce operating costs
    RANK*: 1
  • TACTIC: Align Assembly structure with organizational goals and objectives to ensure completion of action plans
    RANK*: 1
  • TACTIC: Align chapter structure and relationships with organizational goals and objectives to enhance mission of ATS and to increase efficiency
    RANK*: 2
  • TACTIC: Align Staff structure with organizational goals and objectives to ensure completion of action plans to increase efficiency and reduce operating costs
    RANK*: 3

8. Goal: Partner with Patients

Objectives:

  1. Enhance services and resources for patients and families
  2. Develop partnerships for advocacy
  3. Design collaborative partnerships to enhance public awareness of pulmonary, critical care, and sleep disorders, of the needs of patients with these disorders, and of the Vision and Goals of the ATS
  4. Develop partnerships to support research funding
  5. Design strategies to allow participation of patients in ATS governance
  • TACTIC: Develop patient education materials as an integral component of development of clinically-oriented ATS documents and make available via several media (Website, journals, etc.)
    RANK: 1
  • TACTIC: Expand collaboration in Research with PAR and other PIO’s
    RANK*: 1
  • TACTIC: Strengthen PAR and ATS member involvement with PAR and other PIO’s
    RANK*: 2
  • TACTIC: Expand collaboration in Advocacy with PAR and other PIO’s
    RANK*: 2

9. Goal: Revenue Diversification

Objectives:

  1. Identify and promote effective enduring products that implement ATS official document recommendations
  2. Identify new revenue streams from ATS publications
  3. Secure Conference-related revenue opportunities
  4. Continue ethical relationships with Industry
  5. Develop a Web-based revenue strategy
  6. Develop organizational “home” to examine on an ongoing basis new and novel revenue opportunities
  7. Work with the ATS Foundation to increase support for research, education and training
  • TACTIC: Identify and promote effective enduring products that implement ATS official document recommendations
    RANK*: 2
  • TACTIC: Develop events, meetings and activities for revenue generation
    RANK*: 2
  • TACTIC: Collaborate with public interest organizations to enhance fund-raising for education and research by the ATS Foundation
    RANK*: 3
  • TACTIC: Develop existing or new publications for sponsorship
    RANK*: 3
  • TACTIC: Enhance contributions (endowments and donations)
    RANK*: 3

10. Goal: Strengthen Advocacy

Objectives:

  1. Champion policies that will ensure an adequate clinical workforce
  2. Define and strengthen ethical principles for professional societies that advance science and patient care
  3. Improve the environment of care for providers and patients
  4. Secure an expansion of the research workforce
  5. Enhance research funding
  6. Be a leader in the development of health care policy that advances respiratory, critical care, and sleep medicine
  7. Develop a grass roots approach to advocacy that includes members, patients, and families
  • TACTIC: Advocate for increased funding for research programs (related to objective 5)
    RANK*: 1 (ongoing)
  • TACTIC: Encourage and train members to lobby (related to objective 7)
    RANK*: 1 (ongoing)
  • TACTIC: Develop a taskforce or taskforces** (related to objective 1)
    RANK*: 2 (on-going)
  • TACTIC: Create a mechanism for members to alert ATS in matter of public policy (related to objective 7)
    RANK*: 2
  • TACTIC: Enhance collaboration with patient and professional organizations to focus on the environment of care (related to objective 3)
    RANK*: 3
  • TACTIC: Policy fellowship (related to objective 7)
    RANK*: 3 (initiate fundraising in this fiscal year)

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